Amazon Late Shipment Rate: A Crucial Metric for Sellers

May 3, 2023

As an Amazon seller, one of the key metrics you need to keep track of is your Late Shipment Rate (LSR). This metric measures the percentage of orders that were not shipped on time, and is calculated by dividing the number of late shipments by the total number of orders.

If your LSR exceeds 4%, you may face suspension or account deactivation. Therefore, it is crucial to understand how to reduce your LSR and improve your seller performance on Amazon.

What is the Late Shipment Rate on Amazon Seller Central?

The Late Shipment Rate is a metric that Amazon uses to measure the percentage of orders that were not shipped on time. It is calculated by dividing the number of late shipments by the total number of orders.

Late shipments are defined as orders that were not shipped on or before the expected ship date. The expected ship date is the date that you promised to ship the order to the customer, which is typically displayed on the order details page in your seller account.

How can I reduce my Late Shipment Rate?

Reducing your Late Shipment Rate is essential to maintain your seller account in good standing. Here are some tips to help you reduce your LSR:

  1. Improve your order processing time: Ensure that you process and pack your orders promptly to ensure they are ready to ship on time.
  2. Use a reliable shipping carrier: Use a shipping carrier that you can trust to deliver your orders on time.
  3. Keep track of your inventory: Maintain accurate inventory levels to ensure that you have the products in stock to fulfill your orders promptly.
  4. Use Amazon's buy shipping service: Amazon's buy shipping service offers discounted rates and provides tracking information to your customers.
  5. Communicate with your customers: Keep your customers informed about the status of their orders and provide updates on any delays.

How do I improve seller performance on Amazon?

Improving your seller performance on Amazon requires attention to several key metrics, including customer feedback, order defect rate, and late shipment rate. Here are some tips to help you improve your seller performance:

  1. Provide excellent customer service: Respond promptly to customer inquiries and address any issues or complaints promptly.
  2. Maintain accurate product listings: Ensure that your product listings are accurate and up-to-date, with clear and detailed descriptions.
  3. Fulfill orders promptly: Process and ship orders as quickly as possible to ensure timely delivery.
  4. Monitor customer feedback: Keep an eye on customer feedback and respond to any negative reviews promptly.

Help on Suspended over Late Shipment Rate >4%

If your Late Shipment Rate exceeds 4%, your Amazon seller account may be suspended or deactivated. If this happens, you will need to take immediate action to address the issue.

To get your account reinstated, you will need to provide Amazon with a plan of action that outlines the steps you will take to improve your Late Shipment Rate. This plan should include specific actions you will take to reduce your LSR and improve your overall seller performance.

Amazon Late Shipment Rate: A Never to Ignore Metrics

The Late Shipment Rate is one of the most critical metrics for Amazon sellers. It is a key indicator of your ability to deliver products promptly and maintain excellent customer service.

By keeping your LSR below 4%, you can avoid suspension or account deactivation and maintain a good standing as an Amazon seller. Therefore, it is essential to monitor your LSR closely and take steps to improve it whenever possible.

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