A Comprehensive New Seller Guide To Overcome Amazon Obstacles

December 20, 2022

The Toughest Challenges You Can Face During Your Seller Journey & What To Do About Them

Selling on Amazon is a journey with its highs and lows. The game is tough, the rules are strict, and there are always new challenges to overcome that require you to bring your top game to the market. With the rewards come the hurdles, and there is a dire need for sellers to have careful planning, persistence, and, most importantly - the best support, expertise, and knowledge, so their business can navigate the way through obstacles to the real rewards.

This post is going to brush over our entire series of blog posts to this date (Don’t forget to visit the links to delve deeper into each topic) so you can have all the information (and Mr. Jeff’s Support, too) you need for handling the most difficult obstacles that can arise during your selling journey on Amazon.

Bypassing The Obstacles That Trip Most Sellers

While most sellers start out pumped up, only a few are able to maintain the same spirit while navigating (preferably avoiding) roadblocks on the way, which is something that separates the top 5% of sellers from the rest of the crowd. 

Below are the most common tripwires you need to proactively strategize dealing with before they gift your business with a downtime.

OBSTACLE #1: Amazon Complaints

The Problem?

Amazon prides itself on being an extremely customer-centric company which unfortunately translates into being ‘only’ buyer-centric most of the time. When it comes to sellers against buyers, the buyers are usually at an advantage which is why the right way is to take preventive care before the trouble knocks. 

This means that being a seller with an account receiving complaints can put your business at serious risk of suspension, endangering your hard-earned money and success. 

The problem intensifies because Amazon does not put in a lot of effort to verify whether the complaints on seller accounts are genuine or fake, which further puts seller accounts at a high risk of being a victim to nasty complaint attacks by competitors that can cost the businesses heavily. 

The Solution?

Your account needs a proactive strategy for protection against complaints. Here are the two steps to follow ⬇️

STEP#1:  Learn about the top 3 metrics sellers often fail to monitor, which spikes up the complaint ratio, and a troubleshooting solution that can ward off the mess away from your account if the damage is done

Read Here:  How Amazon Complaints can be deadly and put your account at risk of suspension?

STEP#2:  Develop a solid plan to cater to genuine buyer concerns and learn to ward off fake competitor attacks by proving their lack of authenticity to Amazon.  

Read Here:  Here Is How To Fight Amazon IP Complaints And Save Your Account From Risk

If you still find yourself struggling with fake competitor attacks aimed to bring your business down, you can find support and get the info you need to effectively deal with the problem - fill up the form below.

OBSTACLE #2: Amazon Performance Metrics

The Problem?

The account health feature of your Amazon selling account directly affects your reliability and performance as a seller on Amazon. Due to rapidly evolving marketplace policies and tons of other business execution tasks, sellers struggle to keep up with all the new updates and suffer from negative consequences as a result.

The Solution?

Learn to use a powerful health feature that helps sellers self-diagnose critical health issues and gain clear insights that allow you to keep suspensions at bay.

Read Here: Discover the New Powerful Amazon Health Metric to Keep Suspensions Away From Your Account

You can also choose to totally throw the pressure off your shoulders with Mr. Jeff’s Concierge Service and get 24/7 monitoring + resolution for your Amazon hassles without having to worry ever again.

OBSTACLE #3: Amazon Account Suspension And Reinstatement

The Problem?

There is nothing more devastating for sellers than Amazon Suspensions. It is feared enough to give nightmares during the day. Once the business is down, sellers struggle tremendously with a plethora of issues to get it back on track again or even lose their years of hard work and investments altogether. 

The Solution?

If you are reading this guide, you are either looking to find a solution to bounce back from a suspension or are wise enough to learn from others and take proactive action BEFORE tragedy can hit your business. 

Follow the steps below to get armed with all the information and resources you need to avoid and tackle everything related to Amazon’s suspension issues.

STEP#1: Take proactive action to protect your account before  your business encounters a downtime (or the problem further intensifies)

Read Here (1):  The Ultimate Suspension Protection For Your New Amazon Account

Read Here (2):  5 Tips You Need To Know To Protect Your Account From Amazon Suspension

STEP#2:  If your account is already suspended, your first step must be to understand the cause immediately. It is essential to not panic and carefully plan your course of action according to the root cause. Amazon only gives you a limited number of chances, and you must take advantage of those.

Read Here (1): Did Amazon Suspend Your Seller Account too?

Read Here (2): How To Appeal Amazon’s Multiple-Account Related Suspension So You Can Get Back To Selling

STEP#3: Once you have a clear idea of the reason behind your suspension, it is time to take action. 

But wait, 

Before you decide what to do about the problem, you must first learn the MISTAKES you should absolutely steer clear of to avoid further complicating the issue.


Read Here: 5 Serious Mistakes You Must Avoid During Amazon Account Reinstatement

Next, you need to write a solid Plan Of Action (POA) for Amazon explaining that you absolutely admit your fault (disagreeing with them doesn’t work over here) and thoroughly inform them about the steps of action you will take (preferably - you “ARE” already taking) to rectify the problem. 

Read Here: What To Do When Amazon Suspends Your Listings?

If everything is done right, your account (or listing - whatever the case) will be reinstated. 

However, if you still need help resolving the issue, save your chances and read the post linked below.

Read Here: Amazon Sellers: watch out for how the seller performance team investigates you.

OBSTACLE #4: Duplicate Listings & Brand Protection

The Problem?

Duplicate Listings are another major issue that can gravely eat up your visibility, ranking, and sales performance on Amazon. They infest the search results with a plethora of issues, including hindered visibility, counterfeiting, piggybacking, infringements, and decreased brand protection and control - adversely affecting sellers, buyers, and Amazon itself.

The Solution?

Duplicate Listings are either mistakenly created by the brands themselves during the listing creation process or are deliberately created by rogue market players as a part of certain black hat tactics. The following two-post series addresses everything you need to know about duplicate listings and what you need to do to solve the problem. 

Read Here (Part 1):  Duplicate Amazon Listings and What You Must Know

Read Here (Part 2): Duplicate Listings and Brand Protection

OBSTACLE #5: ToS and Policy Compliance Issues

The Problem?

Amazon has an exhaustive list of varying Terms of Service (ToS) and Policies across categories that are subjected to rapid change constantly. Moreover, there is a lot of noise and bad advice on the internet, which leads the sellers to make listing mistakes that get their product pages suspended.

The Solution?

At Mr. Jeff, we care for your success! You can regularly find all updates and resources you need to keep your business protected and performing at its best. Read the posts below to find all information you must have to get your listings to sell more and stay on Amazon’s good side.

Read Here (1): Here’s How To Stay ToS Compliant And Have Listings That Sell Better

Read Here (2): Understanding Amazon Seller Feedbacks and Review Policies in 2022

Moreover, you can also opt for Mr. Jeff’s Concierge Service or contact our team to run a check over your existing listings for any potential issues to get them resolved.

Have any questions or need a Free Consultation?

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What is Amazon Account Health?

Amazon Account Health is a feature of your seller central account that gives an overall evaluation of seller performance and the quality of service you are delivering on the platform.

Why is Account Health on Amazon important?

It is necessary for sellers to maintain great account health ratings to keep their business running on the platform and failing to do so creates major setbacks ranging from temporary suspensions to permanent bans on Amazon.

What is a good account health rating on Amazon?

AHR Green rating is what you should strive for to make sure your account is healthy (based on a score of 200 -1000) and is not at risk of deactivation.

Why should I pay extra attention to Amazon Complaint Removal?

Amazon complaints can lead to your account and listing suspensions if not taken seriously. Keep in mind that once a suspension happens, it is very difficult to reverse, and your business is down for as long as Amazon wants - so it is very important to take preventive care for your seller account before the trouble knocks.

Can I deal with an Amazon IP complaint on my own?

important to not subject those few opportunities to test and trial. It is 100% recommended to seek expert support for going through tricky Amazon issues as more often than not, trying to go on their own creates further complications for sellers.

Why is it important to remove Amazon Duplicate Listings?

Amazon duplicates negatively affect your account health and hinder your visibility. Also they can result in your original listings getting suspended if Amazon’s system attempts to clean up the search results.

What does ToS mean in Amazon?

Amazon Seller Terms of Service - Amazon binds sellers to certain terms and conditions for selling over its platform that the sellers must comply with. There are general policies for selling over the platform and additional policies for certain categories.

Why is ToS Compliance necessary?

Lack of ToS Compliance has a direct effect over your account health that leads to Amazon problems if the matter is not taken care of effectively.

What is Mr. Jeff’s Concierge service?

Mr. Jeff’s Concierge Service is an absolute game-changer for your Amazon selling experience. Stay healthy always by keeping your account health under a vigilant radar! We guard your account health by monitoring 16 account health metrics of your store. After a weekly review, we notify you if there are any critical situations that may be dangerous for your account, along with the solutions for the problem.

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