Amazon Ungated Categories: Most Common Questions

February 8, 2023

Selling on Amazon can be a lucrative business opportunity for entrepreneurs, but navigating the platform's policies and restrictions can be confusing, especially when it comes to ungated categories. 

Here are the answers to the most common questions about Amazon ungated categories to help sellers make informed decisions.

What is an Ungated Category?

An ungated category on Amazon refers to product categories that don't require a special approval process to sell in. This means that any seller can list and sell products in these categories without going through a rigorous screening process.

What are the Open Categories?

Some examples of open categories on Amazon include books, beauty products, and home goods. However, it's important to note that open categories can change, so it's essential to check Amazon's policies regularly.

How do I know if a category is gated on Amazon?

To check if a category is gated on Amazon, go to the Amazon Services page and search for the category you're interested in. If the category is gated, it will specify the requirements for approval.

Is it easy to get ungated?

The ease of getting ungated on Amazon depends on the specific category and the requirements for approval. Some categories may require additional documentation or certification, while others may be more straightforward.

What are new Amazon sellers ungated in?

New Amazon sellers often start by selling in open categories before applying to sell in gated categories. This allows them to establish a track record and gain experience before tackling the more restrictive categories.

Why is everything restricted to sell on Amazon?

Restrictions on Amazon are put in place to protect customers and ensure the quality of products being sold on the platform. Gated categories often require additional documentation and certifications to ensure that the products being sold are safe and meet industry standards.

How many Amazon categories can you have?

The number of Amazon categories a seller can have is not limited. However, it's important to note that each category may have different restrictions and requirements, so it's essential to be familiar with the policies for each category before listing products for sale.

Can I sell on Amazon without brand approval?

It depends on the category and the product being sold. Some categories on Amazon do not require brand approval, while others may require a special approval process to sell certain products. It's essential to check the restrictions and requirements for the specific category before listing products for sale.

What is an example of ungated categories?

Examples of ungated categories on Amazon include books, beauty products, and home goods. However, it's important to note that open categories can change, so it's essential to check Amazon's policies regularly to confirm which categories are currently ungated.

How to Get Ungated in Amazon Categories?

Becoming ungated on Amazon is a simple process. First and foremost, sign up for an Amazon Professional Seller account. The monthly fee for this account is $39.99. Then, follow these steps to become ungated:

  1. Go to “Seller Central” and select “Inventory.” Then, choose the option to “Add a Product.”
  2. Search for the gated product in the desired category, subcategory, or brand. You can search for the product using the ASIN (Amazon Standard Identification Number), name, or brand.
  3. In the search results, click on “Apply to Sell” located next to the product.
  4. Finally, click on the “Request Approval” button to request ungating for the product. Keep in mind that Amazon does not accept requests for specific subcategories.

The process of becoming ungated may vary depending on the product. Typically, Amazon requests the following documents:

  • A letter from the manufacturer or brand owner (if you're buying wholesale)
  • An itemized invoice with the supplier's contact information
  • A monetary fee
  • Any additional documentation or information.

Getting ungated is a straightforward process, but the difficulty level depends on the product you're selling. 

If you need help, consider reaching out to companies like Mr. Jeff, which offer assistance to Amazon sellers in getting ungated in different brands and categories. 

Get a free consultation by submitting a form on their website.

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Is it necessary for me to sell in all ungated categories?

Not at all! You can definitely choose to sell in the categories of your choice only and keep others for later use according to your will.

Who are you, Mr. Jeff?

I’m the Amazon problem solver who’s here to help you handle any reinstatement, ungating or scaling issues with your online business. I’ve got a ton of experience (sorry for blowing my own trumpet!) so I know the best ways to make sure you get a positive result with any case related to Amazon.

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