Amazon's Account Health Dashboard: Empowering Sellers to Monitor and Prevent Complaints

August 8, 2023


As an Amazon seller, staying informed about your account's performance is crucial for success and long-term growth. 

Amazon's Account Health Dashboard is a powerful tool that offers valuable insights into your seller account metrics. 

In this article, we will delve into the significance of the Account Health Dashboard, how to interpret its data, and the proactive steps sellers can take to prevent complaints and suspensions.

Understanding Amazon's Account Health Dashboard:

The Account Health Dashboard is a comprehensive platform provided by Amazon to sellers, enabling them to monitor and analyze their account's performance. 

This centralized hub offers critical data on various metrics, including order defect rate, late shipment rate, and policy compliance. 

By understanding and utilizing this dashboard effectively, sellers can maintain a healthy account and reduce the risk of potential suspensions.

Interpreting Account Metrics and Identifying Potential Issues:

1. Order Defect Rate (ODR): 

The ODR indicates the percentage of orders that have received negative feedback, an A-to-z Guarantee claim, or a service credit card chargeback. Sellers should aim to keep this rate as low as possible, as a high ODR could lead to account suspension.

2. Late Shipment Rate: 

This metric reveals the percentage of orders that were not shipped on time. Consistently late shipments can negatively impact the customer experience and harm the seller's reputation.

3. Policy Compliance: 

Amazon has strict policies that sellers must follow. The Account Health Dashboard highlights any policy violations, allowing sellers to address and correct them promptly.

4. Customer Metrics: 

The dashboard provides information on customer satisfaction, including the percentage of positive feedback and negative feedback. Monitoring these metrics can help sellers gauge their performance in the eyes of their customers.

Taking Proactive Steps to Prevent Complaints and Suspensions:

1. Regular Monitoring: Sellers should routinely check their Account Health Dashboard to stay updated on their metrics. Regular monitoring allows for early identification of potential issues, enabling sellers to address them before they escalate.

2. Addressing Negative Feedback: If negative feedback appears on the dashboard, take the initiative to address the customers' concerns promptly. Reach out to dissatisfied customers, offer resolutions, and seek ways to improve their experience.

3. Streamlining Operations: Optimize your fulfillment process to ensure timely and accurate shipments. Consider using Fulfillment by Amazon (FBA) to leverage Amazon's fulfillment services and enhance customer satisfaction.

4. Compliance with Amazon Policies: Familiarize yourself with Amazon's policies and guidelines and ensure strict adherence. Avoid selling prohibited products and maintain accurate and honest product listings.

5. Customer Communication: Open lines of communication with customers to address queries and issues swiftly. Respond to customer inquiries within the shortest possible time to enhance their buying experience.


Amazon's Account Health Dashboard is a valuable tool that empowers sellers to monitor and enhance their performance on the platform. 

By understanding and leveraging the insights provided by the dashboard, sellers can identify potential issues, proactively prevent complaints, and maintain a healthy account. 

Remember, regular monitoring, compliance with Amazon's policies, and a customer-centric approach are key to sustained success on Amazon.

Utilize the Account Health Dashboard wisely, and your seller journey will be on the path to success.

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