As an Amazon seller, the goal is to expand your business and sell profitable products on the platform. However, this can come with some challenges, especially when it comes to restricted categories and brands like Nike.
To sell Nike products, you need to be ungated in the brand, which can be a daunting task for new sellers. In this article, we'll explain the process of getting ungated in Nike and how you can sell their products on Amazon.
Why Amazon Restricts Some Brands?
Amazon restricts Brands due to the increasing concern about counterfeiting and product quality issues in the marketplace. By requiring sellers to go through an approval process, Amazon aimed to enforce supply chain requirements and prevent these issues. Since 2016, sellers have been required to provide documentation and prove their eligibility to sell gated brands or categories on Amazon.
Is Nike a Gated Brand on Amazon?
Yes, the Nike brand is gated on Amazon, which means you need to get ungated to sell their products. However, if you're an experienced seller with a good selling history, you may be eligible for automatic approval.
How to Check If You're Restricted on Nike?
If you want to check if you're restricted on Nike, there are a few steps you can follow:
Log in to your Amazon Seller Central account
Go to the "Inventory" section
Find the "Brands" tab
Search for "Nike"
Check the status of the brand, if it says "Requires Approval" or "Apply to Sell", then you're restricted from selling Nike products.
Getting Approved to Sell Nike on Amazon
In order to be approved, your Amazon account must meet the following criteria:
Good standing and positive seller metrics.
An invoice from an authorized distributor for ten units of a single restricted brand/category product.
You will need to provide Amazon with documentation that proves you are eligible to sell Nike products. This involves:
Submitting an invoice from an authorized Nike distributor that shows you have purchased Nike products.
Alternatively, you can provide a letter from Nike directly that authorizes you to sell their products.
Remember that your invoice needs to be a current one, your name and address must match the ones in your Amazon account, and the invoice must show at least ten units of the same product.
It's important to note that the approval process can be complex and time-consuming.
If you're having trouble getting ungated, our Ungating services can help you navigate the approval process and get approved to sell Nike products on Amazon quickly and efficiently.
Feel free to get a consultation from Mr. Jeff’s team.
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I’m the Amazon problem solver who’s here to help you handle any reinstatement, ungating or scaling issues with your online business. I’ve got a ton of experience (sorry for blowing my own trumpet!) so I know the best ways to make sure you get a positive result with any case related to Amazon.